Communication – People Helping People
Even in a technological world, there are still some aspects which require a human touch. When calling a customer service line in addition to a fear of being put on hold for a long time, there is a threat of bad music, and a disembodied, prerecorded voice. Frustration grows while suffering through countless menus with no option to talk to a real person.
Actually, a 2016 Open Enrollment Survey* found that 48 percent of employees would rather do something unpleasant, such as talking to their ex or walking across hot coals, instead of completing their annual benefits enrollment.
Whenever employees try and learn about their benefits, they soon discover the sheer magnitude of information to be absorbed. Assistance is almost always required. It is important that employees have benefits; it is more important that employees make informed decisions about those benefits.
Providing a communications staff which is well-trained at engaging employees in the decision process is the mission of BenefitVision; helping employees have a better vision, a better understanding, of their benefits. It is widely known that this connection can affect the work ethic of the employees as well. When employees fully perceive the value of their benefits, they have lower rates of attrition.
It’s generally estimated by the U.S. Bureau of Labor Statistics that replacing an employee costs a business one-half to five times that employee’s annual salary. Employers who deliver an education campaign about their benefit package can save the unwelcome costs of turnover. Providing effective communications about benefit options must be a top priority.
The most important message is that “effective communication of the benefits is as important as the benefits themselves” says Ron Kleiman, CEO of BenefitVision. “When an employee feels like they matter to a company, they will be producing the best work possible. A full understanding and appreciation of benefits is one way to gain respect and loyalty from employees.”
* Conducted by Lightspeed GMI on behalf of Aflac, the survey includes responses from 1,900 employees across the U.S. in various industries and business sizes. Its results point to a need to simplify benefits information and enrollment.