Employee Benefits Communication lets employees understand their benefits choices and options. Effective communication of the benefits is as important as the benefits themselves.
Employee satisfaction improves with better Benefits Communication. Studies have demonstrated that when employees fully understand the range of plan benefits and options offered, they not only appreciate them better but value their employer better as well.
Multiple studies have shown the importance of effective benefits communication on employee perceptions of their employers. One study noted that the better the rating for communication efforts, the more positively employees felt about the quality of their employer and their loyalty towards them.
When offered a choice between their benefits and up to $20,000 in cash
Another study rated overall employee satisfaction at companies with above average Benefits Communication, but below average benefits at 83.6%. Compare that with only 25% satisfaction at companies with above average benefits, but below average communication efforts.
The bottom line?
Investing in effective benefit communication is as important as investing in the benefits plans themselves.
Employers are looking for better benefits communication technology.
Everyone agrees that it is important to effectively communicate the features and benefits of plans to the employees. However, effective communication of plan benefits can be complicated. It may be difficult to reach field employees, costly to take them off the job for orientations and enrollments, or simply too difficult to get people to actually read and comprehend the information provided.
The reality is that finding an effective way to get employees to understand and appreciate their benefits is an elusive goal for many organizations.
Limits of self-service member enrollment in employee benefits plans
As costs for healthcare plans rise, organizations have looked to cut costs by simplifying the enrollment process. Self-service benefits enrollment methods began with the automated phone process and now rely on web-based enrollments.
Many new enrollment systems have entered the marketplace with the same objective - to automate enrollment, and streamline data management and administration. While useful for capturing benefit elections and transmitting pre-formatted data files, these technologies alone are not effective at explaining complex benefits programs. Therefore, employees complete the enrollment process but don't fully understand their options or the impact of their decisions.
BenefitVision employs a communication-first approach to employee healthcare benefits.
Our clients have come to depend upon us for effective communication and efficient benefit enrollments as well as our wide range of core benefit and voluntary benefit plan options.